Baker Tilly's finance and advisory expertise, combined with Continuous' purpose-built capabilities, helps companies launch and operate new revenue models faster, with less complexity and greater visibility across the business.
The operational reality behind new pricing models
The way companies package and monetize products is changing. Credits, tokens, committed spend, usage-based pricing, and hybrid models are giving businesses more flexibility in how they sell — but they also introduce new operational challenges across sales, finance, customer teams, and technology.
Launching these models requires more than defining a price. Companies need to help customers estimate how many credits or tokens they'll use over time, determine how pricing and discounting will work, how usage will be captured and rated, how balances and commitments will be managed, how teams will see consumption, and how those transactions will ultimately flow through financial operations.
When those pieces aren't connected, finance reconciles usage in spreadsheets and teams lack visibility into balances and consumption. For many companies, that's the difference between launching a new revenue model and leaving it on the roadmap.
From strategy to operational reality
Through a new reseller agreement, Baker Tilly customers can use Continuous Command to shorten the path to launching and operating these models at scale.
Continuous provides pre-built capabilities for usage rating, prepaid credits and token balances, committed spend and drawdowns, minimum commitments and overages, expirations and top-ups, and other consumption-based models. It works with enterprise platforms including Salesforce, Oracle NetSuite, 360 Subscription Billing, and Sage Intacct — so companies can support new monetization models across the technology investments they already have in place.
Together, Baker Tilly and Continuous help companies estimate customer consumption, launch new revenue models faster, operate them with less complexity, and give teams clear visibility into balances and consumption.
"Our clients are increasingly looking at credits, tokens and consumption-based models, and are challenged with scaling this at high volume. Continuous not only meets this need, it complements our other enterprise packaged business solutions without messy migration or replacement of existing CRM, ERP or Accounting/Financials." — Ryan Brown, Products Director, Baker Tilly
"Baker Tilly understands that introducing a new commercial model touches much more than pricing. It affects how sales sells, how finance operates and how customers understand what they've purchased and consumed. Together, we can help companies make that transition with confidence and better visibility across the business." — Sean Joyce, Head of Alliances, Continuous
What companies can do now
Baker Tilly clients can request a complimentary assessment to see how they could launch credits and tokens in weeks, not months — without the operational pain of building custom systems or replatforming existing technology.
Companies not currently working with Baker Tilly can talk to the Continuous team directly to understand how Continuous Command fits into their existing stack.
About Continuous
Continuous embeds revenue infrastructure natively inside Salesforce and NetSuite. By embedding pricing, usage, and credit models into the platforms teams already use, Continuous eliminates the need for a standalone billing system or complex custom integration logic.
Founded in 2021 and built by veterans of Salesforce, Zuora, and Conga, Continuous makes modern pricing models simple to operationalize. Trusted by companies including Avalara, Dynatrace, Aurora Solar, Dwolla, Global Switch, Concord Technologies, and many more.